Last updated: 15 August 2026

1. Introduction

At Antonio D’Apuzzo Orthodontics we respect your privacy and protect your personal data. This policy explains how we collect, use and safeguard your information when you visit this website (antoniodapuzzo.com), interact with our digital advertising, or receive orthodontic treatment at our clinics in London.

2. Who we are

Antonio D’Apuzzo Orthodontics is a specialist orthodontic practice based in London, United Kingdom.

Data controller: Dr. Antonio D’Apuzzo, a Specialist Orthodontist registered with the General Dental Council (GDC No. 171366).

Contact address: 42a Harper Road, London, SE1 6AD.

Once you become a patient at one of our clinics, your clinical data becomes the responsibility of that clinic:

• Prem Dent Ltd, registered in England and Wales (Company No. 10396341), registered office at 42a Harper Road, London, SE1 6AD.
• Mint Dental Centre, 41 Clapham Road, Oval, London, SW9 0JD, operated by Dr. Kannan Chandran, a registered data controller with the Information Commissioner’s Office (ICO No. ZA488910).

Both practices are regulated by the Care Quality Commission (CQC).

3. What data we collect

Through this site’s contact form we collect: name, phone number, email address, and your preferred location (Prem Dent or Mint Dental Centre).

We do not collect health data through this website. That information is shared directly with the clinic during your consultation, and from that point on it is handled under that clinic’s own clinical processes.

4. How we collect it

• When you complete the contact or appointment request form.
• Automatically through cookies as you browse the site (see section 6).

5. What we use your data for

• Responding to your enquiry and managing your appointment.
• Contacting you by phone, email or WhatsApp, depending on the method you provided.
• Measuring the performance of our Google Ads campaigns using aggregated data that does not identify you individually.

6. Legal basis

• Consent: when you tick the checkbox on the form.
• Legitimate interest: to respond to your enquiry and improve the site.

7. Cookies and third-party services

This site uses:

• Essential technical cookies required for the site to function.
• Google Tag Manager and Google Ads, to measure conversions and show relevant ads. In line with Google’s healthcare policy, we do not use health data for personalised advertising or remarketing.
• Google Analytics, to understand how the site is used and to improve it.
• Trustindex, which displays the public reviews from our Google profile on the site. This service does not access or receive any data from your form submission, it only pulls existing public content from Google.

You can manage your cookie preferences through your browser at any time.

8. Who we share your data with

• Hostinger, our hosting provider, which stores the site’s technical data.
• Google (Ads, Tag Manager and Analytics).
• Regulatory authorities (GDC, CQC) where required by law.

We do not sell your data or share it with third parties for commercial purposes.

9. International transfers

Some of these providers, such as Google, may process data outside the UK. In those cases, appropriate safeguards apply under the relevant regulations, such as standard contractual clauses.

10. How long we keep your data

Data submitted through this site’s contact form (name, phone number, email and preferred location) is kept for 12 months from your last contact with us.

If you become a patient at Prem Dent or Mint Dental Centre, your clinical data is retained in line with GDC and UK Department of Health requirements: typically 11 years from the end of treatment for adults, or until you turn 25 if you were a minor at the time of treatment.

11. Your rights

Under UK GDPR you have the right to access, correct, delete or restrict the use of your data, and to object to processing or request portability where applicable. To exercise these rights, write to us at dapuzzol.ortho@gmail.com.

If you believe we have not handled your data correctly, you can lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

12. Minors

If you are under 18, we need your parent or legal guardian’s consent before collecting your data through this site.

13. Security

We apply technical and organisational measures to protect your data against unauthorised access, loss or alteration.

14. Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision.

15. Contact

For any questions about this policy or to exercise your rights, write to us at dapuzzol.ortho@gmail.com.